Relationship Management Queensland Shipping Hood Clients

Kunming Shipbuilding Equipment Co., Ltd as the backbone of the domestictobacco machinery equipment production enterprise once is preferred enterprise oftobacco machinery equipment procurement by domestic tobacco productionenterprise. Along with the domestic tobacco machinery market gradually open to aforeign enterprise, as well as the more domestic enterprise obtaining tobaccomachinery production license, the tobacco machinery market has changed from theseller’s market to a buyer’s market. If KSEC want to keep sustainable competitiveadvantage in the process of tobacco machinery operation with the domestic andinternational numerous competitors booming development, KSEC should abandonthe traditional "product-centered" management idea, and adopt the modern"customer-centered" management idea, then KSEC tobacco machinery customerrelationship management as research topic is put forward.This paper regards KSEC tobacco machinery customer relationship managementas the research object, using the research methods combination theory and practice.Based on the analysis of the customer relationship management theory and customervalue connotation and the relationship between them and KSEC tobacco machinerymarket marketing environment, using customer relationship management theorybased on customer value combined with KSEC tobacco machinery operation practice,this paper study the existing problems and reasons of KSEC tobacco machinerycustomer relationship management, and analyze KSEC tobacco machinery customervalue, then KSEC tobacco machinery customer relationship management strategy isput forward, for KSEC tobacco machinery customer relationship management toprovide a theoretical basis.