PRICE DCH Commercial Vehicles

For a long time, with the development of China’s GDP and the nationalinvestment in fixed assets, commercial vehicle market growth。 from1999,commercial vehicle production and sales have close to1million. The level of averageeach year, commercial vehicles grow300000, to2012sales have exceeded5000000.In2004, the overall car sales have fallen sharply across the country, resulting inoverall auto accumulated a lot of stock in the warehouse, production enterprise jointauto dealers using all the way, to expect to solve this dilemma. Because of the nationalmarket share is limited, if can quickly occupy more market share, can be in the lead,adopted by means of each manufacturer is scrambling to reduce the price for this, thesituation of fierce unprecedented in the history of China’s car. This situation created avicious circle, however, the drop in prices don’t break the interests of themanufacturers, in the face of such situation buyers hesitate when buying a car can bethe cheapest, the pending is more and more serious. These problems cause until2004..Ⅰ. The main content of studyPeople in the past has done research and achieved many academic achievements,this article on the basis of their research, from a deeper level to study the what factorsimpact on China’s commercial vehicle market pricing, how to price and model and soon, the following aspects of the article mainly discusses the content:1.1Commercial vehicle pricing research1.1.1Suitable for the study of commercial vehicle products pricing methodPricing method used by the academia to practice has carried on the summary andthe summary, this paper deals with a variety of pricing methods further comparativeanalysis, and each method in the application of automotive product pricing process isstudied. Study focused on the practical applicability of various methods, considering the cost, considering of the market, etc., finally to put forward the scientific pricingmethod of suitable for automobile products.2. Commercial vehicle pricing model2.1Based on the overall market pricing and the factors affecting the impactfactor analysis, pricing method based on the comparison of automotive productpricing model is established and the automobile products pricing model assumptionsare described：2.2Pricing model is suitable for the new products at the same time can be usedfor the calculation of price adjustment：P=ΣCī×Gī+V2.3The determination of factor in automotive product pricing modelⅡ、 This article main research conclusionOn the basis of the above study, the following main conclusions in this paper：Commercial vehicle pricing research1. Suitable for the study of big prosperous line of commercial vehicle pricingmethodBased on a variety of pricing methods on the basis of comparative analysis foundthat the traditional cost oriented pricing method applied to automobile productspricing for a long time, the operation is simple but ignored the fitness products market,cost accounting method also affect price confirmation; Customer oriented pricingalthough has certain theoretical, but the poor consumption group limited applicabilitymaturity; Competition oriented pricing relative to adapt to the requirement of marketdevelopment, but the function and technical differences between similar products,achieve competitive price comparability difficulty. This paper argues that: the abovethree kinds of pricing method, the function of the cost of the market price of thecustomer oriented pricing method is adopted, the brand value of the referencecompetition oriented pricing method, the model of price and cost leadership.2. Automotive product pricing model2.1Based on the overall market pricing and the factors affecting the impactfactor analysis, pricing method based on the comparison of automotive product pricing model is established.