Research On The Hubei Mobile’s Flow Operation Strategy By Big Data

With mobile internet, social networking, e-commerce applications such asgrowing，we are in a data the explosive growth of "big data" era。 in the age of bigdata， data becomes the business itself in many industries. data becomes more andmore important."Big data" or even as "one kind of capital, labor juxtaposed elementsof the new economy." But this is not the only big data master massive datainformation, but you want to be a professional master data analysis and processing,through the "processing" so that the original data value, can be used.Similarly, the era of big data on telecom operators the ability to control datapresents new challenges and opportunities. As operators of voice, SMS revenuescontinue to decline these conventional flow business has gradually become the mainsource of telecom operators’ revenues. However, the flow of carriers operatingbusiness has become increasingly difficult: First, the contradiction between thenetwork resource consumption and traffic growth have become increasinglyprominent; Secondly, the popularization of various traffic operations, the role ofcompetition in terms of price, it is difficult to achieve sustainable growth in trafficrevenues. In the telecom operators for voice, SMS era, their marketing methods,marketing strategies are relatively simple, relatively extensive, not designpersonalized, sophisticated package, not the characteristics of business, the starproduct will be able to occupy a large market share, and to the big data era trafficmanagement, telecom operators follow the original policy if it will lose the right tospeak of the market, its position, profitability in the product chain and so willgradually decline.Telecom operators want to change this situation, it is necessary to integrate theuse of telecommunications to bring the huge consumer user data, do data mining,unlock the value of big data assets, the construction of large data carrier platform,customer segments, to provide users with the difference service, accurate flowoperations.Currently, many of the best Internet companies and traditional industries havefound that "big data" opportunities to actively use big data as an important means ofself-transformation and upgrading, while telecom operators has a huge user baseunderlying data has not exploited. This topic through Hubei Mobile as a carrier, alarge study by data mining and management, innovation and profit model, theexpansion of the business model, the value of crack flow difficulties, providingstrategic support business transformation.