Research On Sanduao Leisure Fishery Development Under The Experience Economy

Sanduao is a deep-water harbor, located in the south-east of Ningde, andislands of Sanduao have beautiful scenery and rich fishery resources. With theenhancing of people leisure awareness and the development of tourism inrecent years, more and more tourists are paying visits to Sanduao. Along withthe introduction of the policy of Fujian marine industry’s development andSanduao economy’s developing, Sanduao leisure fishery is receiving a newopportunity.Experience economy is a new economic form, which is conducted tomeet demands of people’s physical, sensory, psychological and mentalexperience, to pursuit self-realization. Developing Sanduao leisure fisheryunder the background of experience economy, can not only meet the needs ofeconomic development, but also conform to the needs of resident leisureexperience.The thesis firstly describes the research background, the researchsignificance, the research method and the content; Making use of the methodof literature survey, to summarize those earlier results of leisure fishery;Making use of the methods of surveying and interviewing, and according tothe GB/T18972-2003" tourist resources classification, investigation andevaluation criteria ", to conduct a comprehensive investigation, classificationof Sanduao leisure fishery resources, and make qualitative and quantitativeevaluation; Making Use of the questionnaire survey and the deep-interviewmethod, to analysis and statistics the Sanduao tourism market, touristpopulation attribute decision-making behavior, subsequent behavior, and usethe ASEB analysis method to analyze the experience of tourists behavior;Finally, according to the actual situation of Sanduao, the thesis is trying to putforward the development strategies of Sanduao leisure fishery experienceproducts and the marketing’s strategy, from the point of view of theexperience economy perspective.