Zaozhuang Leisure Agriculture Development Research Based On Analysis Of Aseb Grid

In recent years, with the rapid development of China’s economy and rapid urbanization, fast-paced city life, stress, coupled with heavy urban environmental pollution, it is more and more popular that people flee the city, and return to the countryside. At the same time, the development of leisure agriculture to adjust the agricultural structure, increase farmers’ income and narrowing the gap between urban and rural areas is of great significance, so under the government’s support and the market demand, we have get rapid development and obtained certain achievements, but also faced with some problems, it is need to cause our attention.Zaozhuang climate condition is superior, the terrain is diverse, abundant agricultural resources, combination of local folk culture and historical sites, the leisure agriculture resources development value is bigger, has a wide range. In recent years, the leisure agriculture development is very rapid, the more successful "Zaozhuang 2 swim" mode. Leisure agriculture in the process of development of Zaozhuang, however, also appeared a worrisome situation, whether it can meet the needs of tourists, how to solve the problems in the development, is the focus of this thesis research.This paper tries to use ASEB grid analysis method, and strive to for the leisure activities affecting the development of leisure agriculture, environment, experience, interest and so on four aspects carries on the detailed analysis, in order to find out the problems existing in the development of leisure agriculture of Zaozhuang, and provide ideas for how to solve these problems. This article mainly includes five parts. The first part, mainly using the method of literature, the research background, significance and purpose of this article is illustrated, and then the research summarization about leisure agriculture development at home and abroad, put forward the ideas and methods in this paper, we study. The second part, the author attempt to redefine the concept of leisure agriculture, and then explains the relevant theories of leisure agriculture, laid the article study the theoretical basis. The third part analyzes the development condition Zaozhuang leisure agriculture and the current development status. The fourth part also is the core content of the essay, based on the statistical analysis of questionnaires and interviews, combining with ASEB grid a detailed analysis of the current of Zaozhuang leisure agriculture development strengths, weaknesses, opportunities and challenges. And on this basis, summed up the problems appeared in the process of leisure agriculture development of Zaozhuang and its reasons, find out the solution provides a foundation for the next step. The fifth part, mainly according to the problems in the ASEB grid analysis, look for the future development of leisure agriculture some targeted countermeasures and Suggestions are put forward. Think to make scientific planning, coordinated development; Rich product types and structure, break the seasonal limitations; Training professional talents, improve the service level; To carry out a variety of ways of marketing campaigns, increase the degree of information; Promote industrial concentration, increase the degree of leisure agriculture industrialization; it requires the government to play a leading role in the above several aspects such as strengthening policy support to promote the further development of leisure agriculture.