The Research On Tourism Experience In Jinggangshan Red Tourism Based On Aseb Analysis

Red Tourism was put forward since the late1990s. In the strong suport of national policies, quickly become a new bright spot of the domestic tourism and an important growth point of the old economy. However, the Red Tourism products are basically in the initial development phase, Look for a static revolutionary sites and museums displayed on the main form, the lack of visitors to participate in the interactive tourism projects. Therefore, how to improve the participation of red tourism, so that more people participate in the red tourism, to experience the profound meaning of the red tourism is a problem to solve.The study take Jinggangshan as an example,with ASEB grid analysis as the basic research method. On the basis of the questionnaire,collecting plenty of information,and then using EXCEL data analysis tool on a statistical analysis of the questionnaire.Through the statistical analysis of the questionnaire,the present problems can be found during red tourism in JingGangshan,put forward targeted strategies for the design of red tourism products and the management of scenic spot.The following aspects to be analysised systematically in this study:(1) The paper first introduces the concept、 function and features of the red tourism, domestic and international research present conditionits; then describes the concept of the travel experience, motivation, type, quality and measurement in detail.(2) On the base of the questionnaire, the paper conducts a detailed analysis on the tourists’personal background, tourism motivation, the expected degree before experience and the satisfaction degree after experience, and the overall feeling of the scenic spot. the results showed that the tourists are very satisfied with the red tourism resources, red culture atmosphere and beautiful natural environment, not satisfied with the degree of participation in the activities, the richness of the activities, local residents’attitude, dining and accommodation environment. The variance analysis of the expected degree before experience and the satisfaction degree after experience showed that between them have significant differences.(3) According to the data analysis,aimed at the problems of tourists’experience in JingGangshan,and its strength and weakness, opportunity and challenge, some recommendation and opinion are given to enhance tourist experience in JingGangshan: changing the concept of development, improving the understanding of the tourist experience; building tourism products system all-round;improving the internal management, enhancing the effect of the tourist experience;developing tourism products for tourist to experience with high satisfaction.