Research On Factors Affecting The Behavior Of Hikes

In our country, hikes tourism as a new form of tourism, in nineteen nineties is paid closeattention to by people． In recent years the momentum of development is swift and violent,and is formed a tide． However, with the practice of tourism development on like a raging fire,domestic related research is very poor, also fail to cause the attention the government andrelevant departments． From the two aspects of theory and Practice on hiking was discussed,through access to relevant information, questionnaire survey, as well as the field surveymethod, using qualitative description and quantitative analysis method of combining Xinjiangtravel development is the most representative regional-capital city Urumqi travel consumerbehavior research．The full text is divided into two parts： theoretical and empirical：In the theory part, first of all, from the literature． Proceed with, introduce domestic andinternational factors influencing consumer behavior research present situation, and thendescribes in detail the push and pull power model, consumer perceived value, theory ofplanned behavior, through drawing lessons from the related theory and the existing researchresults, summed to obtain the effect of main factors on consumer behavior of tourists,including consumer attitude, consumer perceived behavioral control, consumer’s subjectivenorms, the destination area of supply, marketing factor of six big factors, with the push-pullmodel, the consumer behavior influence factor model． Research hypothesis．In the empirical part, based on the theory as a guide, the Urumqi travel consumerbehavior influence factor research． Through the questionnaire survey, the first analysis ofconsumer behavior characteristics such as behavior, travel times, travel time, travel time,travel, travel distance, members of travel, travel, travel decision making purposes； then usingSPSS software for validity, reliability analysis, the questionnaire data obtained by factoranalysis and regression analysis, to find the effect consumer factors and each factorinfluence．Finally, draw consumers travel orientation by the consumer attitudes, consumerperceived behavioral control, consumer’s subjective norms, the destination area of supplymarketing factors, six factors that influence the results, and put forward their own marketingadvice．...