The Research On Tourism Related Souvenirs Consumption Behavior

With the rapid development of tourism, tourist souvenirs is an important component of the tourism industry, the development of tourism souvenirs not only for the economic boost, but more importantly is the ability to attract tourists to maximize shopping has become a national tourism important indicator of the degree of development. Tourist Souvenirs income in the tourism industry in the proportion of total income often can show a good or bad economic benefits to the tourism industry. Tourist Souvenirs tourism an important part of goods is the focus of operations in travel goods and speed up the development of tourist souvenirs in the tourism industry to the increasing tourist commodities in the proportion of total income, improve the economic benefits of tourism has an important role. Tourist Souvenirs with a tourist destination of regional cultural identity, its product design, production technology, marketing, planning and so has its own unique position. Beijing's tourist attractions, tourist souvenirs and local souvenirs, historic and tourist places (points) of the combination is a focus of operations in Beijing's tourist economy and accelerate its development, can produce good social, economic and ecological benefits and promote the rapid development of the tourism industry to better serve Beijing's economic development. Thus, the carrying out of Beijing tourist attractions, souvenir purchasing behavior of the systematic study of its design, production and marketing of advance guidance to have a major significance. In this paper, a combination of theoretical and empirical point of view of the tourist attractions, souvenirs and the definition of related concepts were also discussed, while analysis of the characteristics of tourist attractions, souvenirs and classification; On this basis, combined with the analysis of survey data collected will be tourism resources science, marketing, psychology, behavioral science, economics and other disciplines of knowledge combined to study the characteristics of Beijing's tourist souvenir purchasing behavior. Tourist attractions in Beijing souvenirs factors affecting buying behavior, purchase behavior type, in particular, the purchase decision-making process conducted in-depth research and analysis, to form a clear conclusion; On this basis, through the Beijing tourist attractions, souvenir market, the status quo conducted in-depth and detailed investigation and analysis, unique attractions, souvenir production enterprises as well as government and regulatory departments of the countermeasures and suggestions.