| Selenium is one of the15kinds of essential elements that the United NationsHealth Organization established, praised by experts as “the king of anticancer†etc. Itis the trace element that human body can’t synthesize but must be absorbed throughfood, whose demand is few but effect is extremely large. One study shows: Theaverage daily selenium intake for adults in China is26to32micrograms, far awayfrom50to200micrograms per day recommended by Chinese Nutrient Association. So,exploiting selenium-rich food, which is economic, convenient, suitable for long-timeuse is imperative.Henan selenium valley green agriculture co., LTD is the company that dedicatedto the development and promotion of selenium-rich agricultural products andproviding convenience for every body to replenish selenium. At present, the companyhas developed more than60foods. These foods promote people’s diet much morereasonable, healthier and green. But, its development is faced with many challenges,such as: the restriction from the domestic Selenium-rich food industry; consumers’ lowawareness; difficult marketing; low market share; funding, talent, technology andequipment constraints; single product variety and structure. According to theseproblems, this paper puts forward some corresponding countermeasures, so as to lay agood foundation for further development of the company, help the company find aquick and efficient development mode and direction. On this basis, complete themaster’s thesis, for the whole selenium-rich food industry and those still in the initialstage of the enterprise, to provide references and experience.Literature research, investigation research method and empirical analysis aremainly adopted in this paper. Firstly, Collecting and reading related literature fromdomestic and overseas, draw on beneficial ideas and views in this paper. Then, make asurvey of Henan selenium valley green agriculture co., LTD. Adopt questionnaire investigation statistics to know people’s consumer awareness of se-enriched food.Understanding the problems faced by the company’s development. At last, specificanalysis the development model of the company, personnel structure, the scheme ofmanagement, etc, and put forward the corresponding countermeasures.The development of selenium-rich food industry not only need national policiesand financial support, also need broad support from all walks of life, more important,is the development of the company must have certain measures. In the process ofdevelopment, the company must pay attention to the brand effect firstly, for theexisting brand, pay attention to improve the visibility and influence. Combined withthe local characteristics, develop characteristic brands with distinctive features. For theown brand, pay attention to apply for patents, to form a certain cluster of brandknowledge. Second, improve the level of science and technology, actively introducehigh-tech talent, establish science and technology Innovation Park, and focus onresearch and development. Make cooperate with local colleges and universities,research institutes, improve the quality and speed of the product research anddevelopment, and broaden the talent training mode. On the basis, develop a marketingstrategy for the enterprise, enrich products and variety structure, improve productadded value, and actively carry out investment promotion to join in the work, attractmore capable people to join the rich selenium industry development. Finally, intensifypublicity and funding, to deep root the characteristics of selenium-rich product green,health, in the hearts of the people. |
