Research On The Marketing Strategy Of Jilong Selenium Yeast Rice

In recent years,people's awareness of selenium supplement has increased,and the varieties and yield of selenium enriched rice have been increasing.Selenium enriched rice itself has a good taste and is loved by consumers.Jilong rich Selenium rice is the main product of Hunan Jilong agricultural science and Technology Co.,Ltd.,the product is mainly through the planting of rice when the supplement of selenium,so that the growth of selenium rich rice.Its nutritional value is very high,can effectively supplement the human body's lack of selenium,improve the human immunity,have excellent auxiliary function for cancer prevention and cancer,at the same time,it can clear the body of waste,eliminate the toxin in the body and clean the intestines.In this paper,Hunan Jilong rich Selenium rice as the research object,through the Hunan Jilong agricultural science and Technology Co.,Ltd.enterprise development,marketing status and find out the existing problems and analysis.Then combined with the relevant theories,we put forward the hypothesis,and then through the factor analysis,reliability analysis and validity analysis of the data collected from the questionnaire survey to test the proposed hypothesis,and get the important influence factors to promote the marketing of millet rich selenium,and put forward the corresponding strategies in combination with the concept of ecological marketing.In this paper,combined with the actual business,the millet long selenium rich rice marketing strategies carried out in-depth research.On the one hand,this paper can enrich the marketing strategy research of selenium enriched rice industry theoretically,and greatly promote the development of selenium enriched rice industry.On the other hand,in the practical sense,through the research,we can find out the obstacles to the marketing of selenium rich rice,provide the necessary guidance and help for the development of selenium rich rice.At the same time,it can also provide reference for the marketing development of related enterprises.