The Reseach Of E-commerce Marketing Microblogging Application Mode

With the rapid development of Internet marketing and microblogs, microblogsmarketing has become the hottest favorite nowadays. At present e-business enterprisesare in unprecedented intense competition. After a few enterprises get good profit byusing microblog marketing, more and more enterprises devote their exception tomicroblogs and try to copy one after another. As one of the biggest microbloggingplatform in our country, Sina assembles typic socialization media marketing function asone such as event marketing, topic marketing, and activity marketing. The characterssuch as informative, easy operating, interactive and accurate-orientation makeenterprises draw most attention in shortest time. Therefor microblog marketing becomesa channel that is used by some enterprises to promote, apply and market. In the criticalperiod a lot of e-business enterprises find Internet marketing breakthrough, discuss thepattern of e-business internet marketing, provide new ideas for enterprises to hold theway of Internet marketing, which is helpful to enrich the research angle of relativemicroblog marketing theory, create microblog marketing theory and improveenterprises’ profit.The main contents of the thesis are: first, to make theoretical and feasible analysisfor the subject including the reasons，methods and meaning; second, the creativeanalysis to the relative theory of e-business and microblog marketing and the discussionof the character and connotation of traditional e-business marketing and microblogmarketing; third, raise the proper value of e-business microblog marketing. That is thefeasibility of microblog marketing in e-business marketing which lays the foundationfor researching marketing pattern; fourth, by taking the methods of case study toanalyze the e-business enterprises’ marketing pattern who successfully take themicroblog marketing, and think that according to themselves’ position, features ofproduction and enterprises ’ culture enterprises can make some marketing patterns inmicroblog marketing according to their own need.