Theresearch On Mobile Microblog Business Model In China

As the Internet popularize and apply, Web2.0business is popular all over the world, as a typical example of web2.0application, With its information real-time, quick, concise, and open features so as to obtain the public favour, MicroBlog have joined the fifth kind of network communication after blog, IM, BBS, Email, it became one of the most popular Internet applications in the word. By2013, MicroBlog registered users has exceeded500million in China, the active user on MicroBlog is more than100million every day. However, with the Microblog business rapid development speed and is growing popularity is not consistent:Microblog’s business model has been plagued MicroBlog industry and the problem of MicroBlog operation enterprises in China.With the popularity of domestic network and intelligent terminal applications, more and more users begin to use MicroBlog by using mobile phones, tablets and other mobile terminals, The real realized at anytime and anywhere and share in a news release.The mobile terminals MicroBlog (Referred to as Mobile MicroBlog) seamless connection is made for the mobile terminals and the Internet, is the star of the era of mobile Internet applications, This makes Chinese MicroBlog commercial exploration and provides a possible.The paper analyzes Chinese MicroBlog industry development present situation, Through microblog development trace, PEST environmental analysis, domestic microblog industry competition situation analysis.Combining the characteristics and requirements of MicroBlog users, Summarizes and explores the Chinese MicroBlog the present development situation and future development trend, And then to the nation’s largest MicroBlog operator——Sina Weibo and telecom operators, China mobile’s microblog business to carry on the case study, Summarizes and analyzes the two MicroBlog operation success and problems of enterprise business model, Finally combining the mobile Internet application of new technology and new characteristics under the new era, The author put forward mobile weibo business model optimization Suggestions, And expand and prospects the future profit model. Through analysing and studying of this article. The author hopes to be able to provide reasonable Suggestions for Chinses microblog business commercial development.