Based On The Social Responsibility Of The Supermarket Customer Satisfaction Research

Throughout the development of marketing learn to seven decades from the1950s untilthis century, the core elements of their research is "Customer Satisfaction". Similarly, retailtrade more than a decade of rapid development, has become the fastest-growing sectors ofthe accumulation of wealth around the world, but if the retail ortraditional low-cost strategyhas been unable to gain a competitive advantage and the true core of competitive advantagehas become a "customer". It can be seen that both theory and industry practice camp toprove a point, that is the core of all economic activities are based on customer satisfaction,in particular, has become the main channel for our residents to purchase daily necessities---supermarkets moreshould be concerned about the problem. The past year supermarketsfrequently negative news: Wal-Mart’s fake "green pork" event and RenRenLe’s a false pricetag event, Carrefour fraud case, these problems have inspired the author to study thesupermarkets from the perspective of social responsibilitycustomer satisfaction.In this thesis, supermarkets customer satisfaction through both theoretical andempirical research. Starting from the perspective of social responsibility, focusing onhypermarkets customer satisfaction and evaluation system. The first is a summary of thebackground of this thesis, the significance of domestic and foreign scholars on the basis oftheoretical study of the theory of social responsibility and customer satisfaction analysis bysumming up the intrinsic relationship between the two; Theory and the theory of socialresponsibility and customer satisfaction as the research object to supermarkets to buildhypermarkets customer satisfaction model; Study, we constructed a model based on thesupermarkets customer satisfaction evaluation index system in the perspective of socialresponsibility; Xi’an, China Resources Vanguard Supermarket, for instance, throughquestionnaires and statistical software to analyze the survey data, the use of fuzzycomprehensive evaluation method to evaluate the customer satisfaction evaluation systemof Xi’an, China Resources Vanguard Supermarket, come to China Resources VanguardSupermarketoverall satisfaction, as well as areas for improvement; Finally, an examplebased on the author summed up the perspective of social responsibility to enhance thespecific strategies of the supermarkets customer satisfaction from the macro and microlevels.