Research On The Development Of Cultural Tourism Resources In Kongtong Mountain Health

The pursuit of health is the eternal pursuit of mankind. As the improvement ofliving standards and the tide of deeper level touring, the touring focused onlife-preserving becomes a new trend in the recent years. Life-preserving travel whichdisplaces the traditional sightseeing-type tourism gradually becomes a new trend oftourist consumption in the modern time. The cultural life-preserving travel combinesthe traditional thoughts and methods of health-keeping in China with the moderntourism operation means, hence enables the sublimation of tourists in the aspect ofboth physiology and mentality during the touring. Meanwhile, the tourists couldexperience the charm of traditional Chinese life-preserving culture through thelife-preserving travel.Traditional Chinese life-preserving culture has a history of thousands of years. Inthe process of the formation and development of traditional Chinese health-keepingculture, it absorbed and fused the concepts of health of Confucianism, Buddhism, andTaoism and forms a unique theoretical system. Especially the life-preserving conceptsof Taoist which belongs to a important part of traditional Chinese health-keepingculture, absorbed the ancient immortal theory, Taoist thoughts represented by LaoZhuang, Yin-Yang and Five-element theory and Traditional Chinese medicinethoughts, and creates a unique life preserving culture of Taoist.Kongtong Mountain, one of the first batch of national5A-class tourist attractions,has a long history and splendid culture, which is one of the two core scenic spots ofGansu province and honoured as the first mountain in the west China. The culture ofKongtong Mountain, including the sects of Dragon Gate and Zhengyi of Quanzhendenomination, Confucianism, Buddhism, and Taoism, has rich tourism resources.However, the phenomenon which focused on sightseeing-type tourism but notlife-preserving tourism, lead to the result that the rise of tourist quantity can notconvert effectively to the improvement of tourism benefits of Kongtong Mountain.Hence, it is important to properly handle the relationship between sightseeing-typetourism and life-preserving tourism for the development of Kongtong mountaintourism. The sightseeing-type tourism should be converted to life-preserving tourism.And the Kongtong mountain tourism must transform its pattern from quantity andscale to quality and benefit. On the premise of protection of the natural ecology andthe base of optimum use of life-preserving resource, high-end life-preserving tourism should be developed and systematic and scientific health service facilities should beconstructed.This paper based on the analysis of the connotation and characteristics of health and cultural tourism, it put forward the concept of "mental health" from the perspectiveof culture and tourism for the first time, it developed from health and cultural tourismto two-tier health theory that include "mental health" and "physical health". At the same time, the paper is different from the concept of psychology health of the traditionalmedical research field, it make a distinguish in the traditional Chinese culture " healthcare inward" and the traditional physiological health care " health care inward ", the two concepts were pointed that they are complementary sides of the traditional Chinese health culture, and they are important ideas of development that should be taken intoaccount in the health and cultural tourism. In the development of health and cultural resources of the "mental health", the paper focuses on the traditional concept of healthcontained on“ChenHuaiWeiXiang”from Zong Bing idea in Wei dynasty and Jin dynasty. And on the basis of research and discussion of theoretical methods, the paper selectkongtong Mountain as the example, and make classification and evaluation to the health and cultural resources of Kongtong. The paper analyze the status of the health andculture tourism development in Kongtong from natural health resources and culturalhealth resources, and research Kongtong health and cultural tourism development from4sides: development status of health culture tourism in Kongtong, establishing concept of health and culture in scenic, research the development strategies of health andcultural tourism, product development of health and cultural tourism,so that it can build the MCFP framework system about a health and cultural tourism development, takemind as guidance, cultural as core, facilities as base, products as guiding. In addition, this study proposed that the behavior of health and cultural tourism should be built theory and practice system of health and cultural tourism from the physiological recreational health and psychological aesthetic health, and it guide how to truly embody the concept of health and cultural tourism on the development process of health and culturaltourism in Kongtong.