Research On Business Development Strategies Of Rural Credit Cooperative Of Shandong E-banking

In recent years，the development of China e-banking business is rapid, especially afterbank queuing phenomenon occurs in2007, it has a high tide. At the same time，thecompetition is fierce in the field of e-banking, product innovation is as an important way toimprove competitiveness, but the global financial crisis brings shadow to financial,also bringshistoric opportunity to our country e-banking business development.In this context,the paperanalyses Rural Credit Cooperative of Shandong e-banking business development fromdifferent perspectives, looking forward to providing the certain reference value to RuralCredit Cooperative of Shandong e-banking business development.Based on enterprise management theory and methods, taken Rural Credit Cooperative ofShandong as the research object, the paper firstly analyzes the related theory on e-bankingbusiness, lay the foundation for analysis back. Then use the SWOT analysis tool, analyzesstrengths, weaknesses, opportunities and threats of e-banking business development of RuralCredit Cooperative of Shandong.On the basis of analysis above, from building characteristicbrand, transforming e-banking business management mode, strengthening the construction ofe-banking channels, establishing diversified personalized service system, buildingthree-dimensional marketing system and improving the safety of the bank on the net, thepaper put forward the concrete implementation measures, in order to improve its in the fiercemarket competition in advantage. We hope that this paper can also provide a certain referenceand help for the similar enterprise’s development and reform.