Research On Developing Measurments Of Elecotronic Banking In Rural Credit Cooperative Of Feicheng City

With the development of the global information and increasing levels of information technology,electronic banking based financial electronic development has become an important area of global financial institutions business development.Especially in the electronic environment,the rapid development of communication technology,electronic banking has gone from slow to leap in the process of developing a qualitative development spurt,electronic banking has become a modern all types of financial institutions are actively developing strategic priorities,profits growth and competitiveness enhancing booster.Through this study extends the theory of corporate competitiveness,growth pole theory,and extends to the field of e-banking financial institutions.In addition,this article from the perspective of corporate strategy proposed countermeasures,which is using the extended enterprise strategy theory.Therefore,the study of this article has important theoretical significance.In addition,the study of this article has important practical significance for the conduct of rural credit cooperatives and promote Feicheng city electronic banking,research will promote Feicheng city leaps and bounds rural credit cooperatives electronic banking.Moreover,Feicheng city as a typical example of the development of rural credit cooperatives,in Tai'an,Shandong Province which faced with challenges and opportunities.So,the study of rural credit cooperatives in electronic banking in Feicheng city can provide reference to other same level rural credit.In this paper,Feicheng City's Urban Rural credit cooperatives electronic banking as the research object,based on the history of electronic banking business carried out to sort on the status of rural credit cooperatives in fat city to carry out electronic banking and the difficulties faced analyzed.Conditions for the further development of electronic banking for analysis,we used the method of the external environment PEST analysis;finally integrated use of internal and external environmental factors on customer satisfaction survey questionnaires were analyzed;internal operations management analyzes conducted a SWOT analysis to gain a strategic direction of rural credit cooperatives development of electronic banking Feicheng city location.Finally,according to the results of the preceding analysis put forward corresponding countermeasures.