The Research Of The Geographical Indication Protection On International Competitiveness Of Agricultural Products

With the strength of the liberalization of international trade on agricultural products，“green”trade barriers are becoming increasingly highlighted. Geographical indication protection(GIP) witha strong " umbrella" function, which has been generally accepted by all countries in the world. Theplay of its utility and function will become more apparent in the international trade of agriculturalproducts in China. GIP can be an effective means to improve international competitiveness ofagricultural products, it also will be the key to the implement of "going out"strategy of Chinesecharacteristic advantage agricultural products and expanding export trade of agricultural products.This paper systematically analyzes and summarizes the mechanism of action on the GIP’sinfluence on the international competitiveness of agricultural products based on the brief analysisof agricultural products’ international competitiveness theory and GIP literature research progress.And then it analyzes the progress of application for certification in GIP on agricultural products andalso finds out the main reasons of the failure of effective playing in current GIP system. Basis onthis, It takes Shan-xi apple as an example to analyze the influence of GIP on Shan-xi apple industryand also analyze the export price of " Shan-xi apple "after GIP and the dynamic change ofinternational competitiveness, and strive to explore the possible ways and approaches of thepromotion of GIP on famous, characteristic and advantage agricultural products to the "going out"strategy.The research shows:(1) GIP influences the international competitiveness of agriculturalproducts by the efforts of the unique resources and environmental conditions, standardizedproduction and the scale of operation and the information transmission function of the GI products;(2) The effectiveness of application for certification progress in Chinese GI products is great, butthere also exists some problems, such as the weak consciousness of application for certification, theuneven qualities of the products and the conflict of management system;(3) According to thetypical case analysis of " Shan-xi apple ", the GIP has the positive effects on the development ofShan-xi apple industry and apples’ export trade. The apples’ export price and internationalcompetitive advantages are obvious;(4) it mainly attributes to Shan-xi province, which gives fullplay to local advantages of natural resources closely around " Shan-xi apple " GI, The support ofgovernment policy and guidance, the implementation of industrialization strategy and seizing theopportunity to build international brands and so on.Last, the paper puts forward suggestions from the level of macro, medium and micro. It alsoconsiders that China should learn from the special protected mode represented by France toimprove the system of GIP in China. Government and industry associations should give full play toits functions and roles, especially they need to cultivate and develop the leading enterprises of thegeographical indication industry, and carry out standardized system’s construction and brand marketing strategy of geographical indication products and promote the development of Chineseagricultural products trade.