Study On Shanghai Chongming Auto4S Shop Sales Model Optimization

In a competitive market environment, and continuously improve the sales and servicechannel for businesses healthy and orderly development of great significance. In the field ofautomobile, car sales4S shops occupy a position of subjectivity, and its sales and servicesin carrying out routine operations in the process of shouldering the important responsibilityof brand image. As China’s socialist market economic system increasingly sound,automobile market maturity increased, the marketing idea of changing the degree ofrational consumer spending increased, car sales4S shops in highly developed after years ofexperience, and gradually transition to the adjustment phase, profits dropped significantly,some brand4S stores facing unprecedented difficulties. Auto4S shops in the fierce marketcompetition for survival and development, we must be on the sales model optimization andinnovation.This article first longitudinal boundaries of the enterprise theory, fine, brands, servicesmarketing theory and operation of auto4S sales model theory and other related theorieselaborated on the4S model compared with other sales model analysis, summed up theiradvantages and disadvantages; later on China’s automobile4S shop operator prominentproblems existing in the process are summarized, respectively, from macroeconomic policy,industry competition environment, location and other aspects of factors affecting dealers4Sstore sales model analysis of the factors; based on this proposed Shanghai Chongming car4S store sales model optimization and innovation strategies, it is recommended tostrengthen the internal construction of the4S shop car sales, enhance brand competitiveness,improve the management mode of operation, innovative marketing strategies, combinedwith their corporate culture and social responsibility and obligations in terms of car salesmodel to achieve diversification. Finally, this paper summarizes the research results. I hopethis research can provide car sales4S model to provide reference for the development.