Research On The Service Marketing Strategy Of Harbin Mingnan Automobile4S Shop

With the sustainable development of national economy, the car has been intoordinary people’s home. Because the brand is the guarantee of quality and service,when customer purchase car it is the first thing for them to think about. Peoplehope to choose car comfortably, at ease in the follow-up maintenance and repairvehicle. So in order to gain more profits, the car dealers franchise brand car (4Sshop) as an important guarantee to enhance competitiveness and obtain moreprofits.At present, most of the car industry profits are generated from the autoservice, auto service and marketing strategies of good can bring long-termbenefits to the automobile4S shop. Facing the competitors, how to make the4Sshop get more advantage, gain more benefit, has become the business importantfocus with special needs.This paper will take the Ming Nan automobile4S shop as the research object,through the relevant theories of marketing and service marketing, combined withthe characteristics of the Ming Nan Auto4S shop, tailor a set to suit thedevelopment of service marketing strategy to play their own advantages. Bylistening to customer’s feedback and horizontal comparison, and otherautomobile4S stores to reflect on their own, correct their own problemsconstantly updated to improve its own service marketing strategy, so as to reducethe loss, enhance the competitiveness of enterprises. This paper will attempt toprove that if the Ming Nan automobile4S store can improve service marketingstrategy and through a series of security measures to realize its optimization, thatwill make their own core competitiveness greatly enhanced and ultimatelymaximize revenue.