Yunnan Agricultural Competitiveness Electronics Store Factors

Nowadays, the Internet has become an indispensable part of people’s life.E-commerce in the Internet under the wave of vigorous development, has now formeda strong impact to the traditional business model. Make profound changes have takenplace in people’s thinking and way of life. Also changed the traditional way of socialproduction, extremely profound influence on the economic structure adjustment, andbecome a new economic growth point.Yunnan Province is a big province of resources in our country, is located in thesouthwest border, superior natural conditions, rich variety and large output ofagricultural products. Get rapid development in recent years, Yunnan’s economy, theagricultural product’s contribution should not be ignored, but single marketingchannel of agricultural products in Yunnan province, unable to meet the needs of rapideconomic development. The electronic commerce become one of the important wayto promote the development of agricultural products in Yunnan province. Research ofagricultural products in Yunnan province electronics store competitiveness factors,promote the rapid development of agricultural electronic store, not only is animportant part of developing e-commerce in Yunnan province, but also promoteregional economic development, shorten the gap between the rich and the poor, createa harmonious society’s important way.Based on the domestic and foreign agricultural electronic commerce andelectronic stores research, through studying on the characteristics of agriculturalproducts electronic store, analyze the electronic store and the traditional store. Basedon the Yunnan province agricultural products e-commerce current situation and mainproblem, using Fuzzy Analytic Hierarchy Process (FAHP), from the macro and microlevel, analyze competitiveness influence factors of agricultural products electronicsstore in Yunnan province, refer to Michael Porter’s competitive strategy roulette, buildsuitable competitiveness model for Yunnan agricultural electronics store, from themacro and micro level, put forward countermeasures and suggestions in Yunnanagricultural electronics store competitiveness, in order to reach the purpose ofenhance the competitiveness of Yunnan agricultural electronics store.