| City is the support point of modern tourism.With the development of urbaneconomy and the improvement of infrastructure,city has dual functions,as a touristdestination region,it is also the tourist generating region,and leds to the developmenttrend of tourism business complex.TBD（Tourism Business District）combinesrecreation and tourism business functions in a new form,as a new functional areasappears in the city.TBD not only provides tourism,shopping,cater,entertainment andother functions with tourists,but also shows the modern urban culture and city lifestyle.In addition,with the increase of leisure time and the improvement of spendingpower,more and more people choose recreational leisure activities as a way ofenjoying life,TBD thus becoming an important recreational area for foreign touristsand residents.Therefore，the development of TBD has become an entry point to buildurban leisure tourism destination.The concentration of consumer groups in the TBDhas brought great opportunities for the region ’s development,as a new city spatialelements,TBD is likely to have the potential to develop into a new economic growthpoint of the city，thus providing a new development ideas for the sustainabledevelopment of urban tourism.As a well-known international leisure tourismcity,Kunming has profound historical and cultural background,vast vacation tourmarket,bridgehead strategy and the infinite opportunity brought by urban circleconstruction in Yunnan,whether from the market demand or internal and externalenvironment,the development of Kunming urban tourism especially TBD is a newstarting point in the development of the tourism industry.The thesis includes theoretical research，empirical research and conclusion,in theperspective of industry cluster theory,studies the development of Kunming TBD fromboth theoretical and empirical analyses.First,the theoretical analysis elaborates the background and significance of thesubject,research content of TBD tourism industry cluster development,as well as summarizes the process of TBD and tourism industrial cluster at home andabroad,thus forming a framework of Kunming TBD tourism industry cluster.On thisbasis,introduce related concepts of TBD and tourism industry cluster,and combinewith related theory and present development of Kunming,build the judgment systemof Kunming TBD and the evaluation system of tourism industry cluster,besides,designa questionnaire according to evaluation system of Kunming TBD tourism industrycluster,prepare for the empirical analysis.Second,the empirical analysis judges the sample standard of TBD throughselection,introduction and questionnaire of Kunming Expo New District,andcombines with the evaluation system of Kunming TBD tourism industry cluster thathas built,analyzes the data from resources,facilities,suppliers and supportingindustries,enterprise structure，competition and strategy,local market and externalmarket,and explains the relevant conclusions.Finally,the conclusion puts forward the path and countermeasure analysis toenhance the competitiveness of Kunming TBD tourism industry cluster from theformulation of development plan and strategy,the promotion of reform anddevelopment of Kunming TBD and system construction of Kunming TBD tourismelements,summarizes the thesis and elaborates the research prospect as well as.The article mainly includes the following several aspects：1.Kunming TBD has excellent resource endowment and facilities.This is mainlybecause the Expo New District has high quality tourism resources and importantgeographic position,good infrastructure,higher level of science andtechnology,complete special facilities.2.The development of suppliers and auxiliary industry are not balanced,andcannot integrate to form a strong competitiveness,structure,strategy andcompetitiveness of enterprise need to be improved.3.Tourist market is mainly in the province and it is disproportionate,developmentis disparate.4.The tourism industry cluster is the best way of TBD development inKunming,Kunming TBD should adhere to the road of tourism industry cluster. |
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