The Upgrading Of Online Travel Services Based On The Smart Travel

As a new achievement of the development of the tourism information, tourism since put forward the concept of wisdom has attracted extensive attention of the whole tourism industry. This paper argues that wisdom by wisdom tourism activities, tourism services and tourism management three aspects constitute a wisdom. Wisdom of travel services is the core content of tourism wisdom, also is the future tourism industry to modern service industry transformation and upgrading of key links. As a tourism service bearing main body of tourism enterprise should be how to face the development opportunity brought by tourism wisdom, realizing the intelligent upgrade, this is an urgent need to solve the problem.This paper argues that online travel and tourism is closely related to the wisdom, the development of domestic online travel for the wisdom tourist provides a broad market space, and the wisdom of tourism are put forward for the wisdom of the online travel companies has provided the possibility and necessity. Article introduced network economy and information economy, technological innovation, such as web theory, analyzes the network information and the market how to facilitate the online travel service business model innovation; Qr code, the Internet of things, cloud computing, the application of the new technology such as how to influence the wisdom of the online travel; Web2.0concept such as how to integrate online travel and tourism services wisdom, and on this basis, build a wisdom tourist oriented2.0online travel service.The fourth chapter through two case studies on Elong and Baidu tourism analysis through business model innovation and technology innovation to realize the wisdom of the online travel companies to upgrade, the paper finally puts forward the wisdom tourism optimization strategy of online travel services.