Research Of Ancient Village Tourism Stakeholder Demands And Expression

With the developmental of rural tourism in our country, the ancient village hasbecome very attractive in domestic tourism destination with its rich cultural heritage andunique historical atmosphere. However, there are so many stakeholders in thedevelopment process of the ancient village tourism resources and there are differentinterest demands between and inside the main stakeholders, cause conflicts of variouspotential just like Hongcun and Wuyuan.Analysis Through the literatures, the researchers found that researches onstakeholders in Tourism were fasten on Stakeholder identification, The cooperationamong stakeholders and influence of each subject of the development mode. Usingqualitative research methods to the interests of the main demands of recognition isrelatively less.Therefore, based on the stakeholders in tourism of domestic and foreign scholars,combinated ancient village tourism real conflict of Wuyuan, selected of the government,tourism enterprises, local residents and tourists to be four kind of main body as the objectof study, Using interviews and other means to obtain relevant data, and used NVIVO8tocode classification the interests of the main demands to analysis the interests of the maindemands by the politics of scale analysis method, try to research whether actual variousexpression path able to play a role. At last, proposed the corresponding coordinationmechanism based on scale collaboration.The full text is divided into three parts:The first part includes the first chapter and the second chapter, includes Summary ofbackground and literature research part. The part first shows the background andsignificance in theory and practice, shows the research questions and research methods ofthis paper, Then introduces the general situation of the study area, review the ancientvillage tourism stakeholder and dynamic demands research.The second part is the main part of the article, includes the Third, the fourth and thefifth chapter Based on the interview field survey, With the help of NVIVO8distinguish tourismstakeholders demands coding induction recognition of ancient village. Concluded:①government and tourism enterprises recognized that tourism brought mainly positiveeffect, while the tourists and villagers were ambivalent with it.②All The aspirations ofstakeholders focus on the economic, cultural, social relationship, environment andpolitical appeal. The cultural, environmental and social demands more belonging to thesame while economic demands to appeal, as much as reverse appeal. Secondly, using theexpression of the research results, analysis ancient village tourism stakeholder demandspath model scale expression by the politics of scale. Divided the model into twocategories--"up scaling" and "down scaling" and test the current path in reality.Last, try to correspondence tourism stakeholder demands of contrast ancient-villagebetween different mains, and propose coordination countermeasures.The third part is the conclusion. This chapter discusses the lack of this study, and theprospects for future research.