Strategy Of Private Small And Medium Business In Monopoly Industry

The trade monopoly limits of free market competition, monopoly of production of the products or provide services prices high, the level of wages and benefits of workers within the monopoly industries is significantly higher than the national average wage levels, the existence of this phenomenon has further led to unfair social distribution exacerbated by the society as a whole is widening income gap and low-income groups living in difficult situation, monopoly, not only hinder market-oriented reforms, and also reduce the international competitiveness of our economy. In order to reduce the monopoly of the State Council unveiled the new and old "36" non-public economy, encourage and guide private capital to participate in the reform of state-owned enterprises to enter the monopoly industries.Demand for medicinal and edible gelatin has been widely accepted as the concept of health, health care, diet, rapid growth, a huge market share in the profits temptation, leading many companies to enter the field of donkey-hide gelatin production, at present, Shandong Province Dong’e existing donkey-hide gelatin products manufacturing enterprises are more than30, the competition is very fierce. In addition to the veteran leading enterprises in East E-Jiao Group, Dong’e other donkey-hide gelatin products manufacturing enterprises operating conditions are also very good. Therefore, summary of Shandong Dong-E E-Jiao the private SME breakthrough trade barriers, to win market experience with reference not only of Ejiao industry, but also other monopoly industries barriers to break through and reference value.Papers Dong’e three successful gaining market share on the basis of the analysis of monopolistic barriers facing the the monopoly barriers faced by the private small and medium enterprises in China, and Shandong Dong EE Jiao private SMEs, Ejiao private SMEs sample enterprises, comparative analysis of three companies how to break the monopoly barriers, identify their own market position, adjust the lessons of the production and management strategies, derived the private SMEs optimal monopoly industries competitive strategy. Through research, the following conclusions:(1) the barriers faced by Chinese private SMEs to enter the monopoly industries is the main structural barriers to entry, including administrative barriers and strategic monopoly barriers. Adjustment of national economic policies need to get rid of the structural monopoly barriers to complete, and get rid of the barriers to strategic monopoly you can rely on the private small and medium enterprises to adjust production and management strategies according to their own circumstances and business monopolies short board reached.(2) strategic choice, competition and monopoly, it is necessary to strengthen the building of human resources in accordance with the basic situation of the enterprises, the introduction of talent to master the core technology; based on the monopoly market positioning differentiated market positioning, development of customer resources; than monopoly the more variety of marketing mode, give full play to the advantages of network marketing model.Characteristics and innovation of this study is to:(1) The study fresh perspective. In this paper, private SMEs to enter the competitive strategy of monopoly industries, and geographic characteristics of the donkey-hide gelatin production enterprise as an object of study, the delineation of the scope of the study to select three characteristics distinct in Dong’e county, business enterprise strategic choice of effectively circumvent the the findings impact of selected corporate policy environment brought;(2) Case comparative analysis method combination, and enhance the universality of the conclusions. In the private SMEs optimal competitive strategy in the study of monopoly industries, three companies as a case study, in-depth analysis of three enterprise to break the monopoly barriers, market positioning strategy and production business strategies, through a comparative analysis summarized monopoly industries in the private small and medium optimal competitive strategy. Both play to the advantages of case studies, comparative analysis of lessons learned by several companies, so the more the general applicability of the conclusions of the study.