China's Foreign Trade Enterprises Of Small And Medium-sized Pharmaceutical Raw Materials Export Competitive Strategy Research

Since we joined the WTO queen, the register system is taken into practice to foreign trade enterprise. The original monopoly pattern was broken. Foreign trade industry has become a relatively lower entrance threshold competition industry. A lot of manufactories got the independent foreign trade rights, which made the competition harder. The average rate of profit in medicine industry dropped. For example, the export profit of fairly good medicine enterprise is 6.46%.But since the new changing policy was carried out in July, 2005. RMB exchange rate against the U.S. dollar climbed steadily. Till Apr.4, 2008, the RMB exchange rate against the U.S. dollar price at first "break 7" to 6.9920. In June, 2007, the State Administration of Taxation reduced the rate of tax refunds in "High pollution, high energy-consuming and resources" industry. The medicine industry is in the control. The rate of more than 90% production is reduced from 17% to 5%. From July 2005 to now, the appreciation plus the reduce of tax rate made the cost of export in medicine industry rise up more than 20%. So, it is very important that if it is still necessary for the medicine raw material export enterprise existence and what can these enterprises do to deal with the situation.In this paper, the competitive advantage theory, the core competitiveness theory, theory of industrial clusters is used, through the analysis of characteristics and environment of small and medium foreign trade enterprises, the characteristics of pharmaceutical raw materials industry in China and the international competition combined H foreign trade companies Case, give the small and medium-sized foreign trade companies in pharmaceutical raw materials export competitiveness strategy.The main body is allotted for five parts:The first part introduces the study background and the object to be studied, the topicselection idea and the studying content and frame.The second part summarizes the related literature in the paper.The third part introduces the characteristics of the small and medium-sizedpharmaceutical raw materials foreign trade enterprises, the Chinese medicalbackground and raw materials industries and the advantage in internationalcompetitive.The forth part analysis H foreign trade company's competitiveness and exportcompetitiveness strategy.The fifth part gives the development of Chinese small and medium-sized foreign tradeenterprises of pharmaceutical raw materials export competitive strategy...