Development Of Small Cities And Towns Shiyezhou Zhenjiang Travel

In China, raising the level of income of urban residents, changing perceptions of life and leisure, as well as the adjustment of statutory holidays, small town tourism which relys on their own good ecological environment, anti-urban rural scenery and local characteristics dietary customs, has become an important choice for urban residents. Enoshima Small Towns between the developed cities and small towns, not only have a good environmental advantages, but also because of their unique geographical location, topographical features and customs, gradually loved by more and more city residents. So The Study of Enoshima Small Town Tourism Development should be on the agenda.Shiye Chau is the establishment of Shiye Town, Dantu District, Zhenjiang City. It is located in the western suburbs of Zhenjiang City, Jiangsu Province, and is one of the alluvions in the middle and lower reaches of the Yangtze River. North across the river is Yangzhou, south separated by a river of Zhenjiang City. Shiye Chau is a typical River Island small town, surrounded by the river, not only has superior natural environment, rich Enoshima class tourism resources, but also has very good and geographic conditions, coupled with the government encouragement and support to its development of tourism in recent years. Shiye Chau tourism gradually rises.Study the Shiye Chau small town tourism development, First of all, starting from the background of small urban tourism development, on the basis of relevant literature, use regional theory, ReBAM theory, stakeholder theory and sustainable development theory to constitute the framework of the development of theoretical guidance. Secondly, through field survey of Shiye Chau, understood its basic overview and tourism resources, made a SWOT qualitative analysis of its tourism development, and use TCM quantitative estimate Shiye Chau economic benefits of tourism. Thirdly, through research analyze the current situation of the Shiye Chau development. The general overview of the Shiye Chau Tourism, tourist market and community involvement, three aspects of the current situation was analyzed and evaluated. Finally, generalize theoretical results and actual research findings, for Shiye Chau small town tourism development to put forward following development paths and strategies:1. Partition development. To protect the environment, the ten functional areas had been delineated in the Shiye Chau Tourism Master Plan, should be included in the core area, buffer and transition zone for partitioning development according to its level of environmental sensitivity.2. Partition design tourism products. Design appropriate tourism products according to the environmental sensitivity of each partition and characteristics of the district’s own resources,.3. Protection measures. Eight safeguard measures are advanced in order to safeguard and promote the Shiye Chau small town tourism development.