HX Securities Business Department Marketing Programs Research

The development of capital markets has more than twenty years, and isstill in its infancy. The securities company plays an important role in the course of thedevelopment of the entire capital. It related to the progress of China’s market and thehealthy development of the securities market. Securities industry operating incomeclimbed to163billion RMB in2011from13billion RMB in2005... The dazzling data,then, is likely to mislead people into believing retail led to concern the spot market, thehomogenization and low-tech can create the success of China’s securities industry. Butthese are not sustainable business model... May occur in the next ten years, thelarge-scale transformation, the key to winning lies in the ability to develop differentiated,providing differentiated products and services.HX securities business department to go on the road in this transformation.Transformation of business models by "team+channels" to "product+service". Butencountered many problems in the transition process.How to establish products+services marketing strategic framework and service system, and enhance the awarenessand skills of its marketing,"the state of the field of vision, localization strategyguidelines to improve the core competitiveness of this conception.Research ideas, this article questions-analysis of the problem-to solve theproblem "through" a combination of theory and practice, a systematic analysis ofmarketing system of the HX securities business department. Paper is divided into fivechapters, The first chapter is an introduction mainly elaborated this researchsignificance and basic analysis methods; Chapter II securities business departmentmarketing strategy, mainly through theoretical research, a clear marketing strategy andcompetitive priorities; Chapter HX securities business department to analyze thesituation, identify marketing problems; Chapter through a comprehensive analysis of the competitive environment of the industry to develop marketing strategy HX securitiesbusiness department; Chapter securities business departments HX marketing strategyfor the implementation of the strategic plan.