A Study On Estate Huayin Sky Projec Of Datang Marketing Strategy

Real estate’s important role in the national economy, it’s running the nationaleconomy would be sustained and healthy development has an important impact. Thereal estate industry is a sensitive industry, the Government’s macroeconomic policy isvery sensitive, as well as the local government’s land planning measures, the localcultural environment and other factors closely related to the development processshould pay attention to this information changes, reduce project run the risk. The paperselected property Datang Huayin Huayin sky project’s marketing strategy for the study,Tang Hua Nan trying to analyze real estate projects in the marketing strategy Huayinhorizon, explore a model for the company’s marketing. Also hope that Datang Huayinreal estate marketing strategy research on China’s real estate company also learn thebusiness sense.First, the paper through the Porter’s five forces model and the SWOT analysis tostudy the sky Huayin project strengths and weaknesses, external environment, theopportunities and threats. Found in the sky project Huayin obvious advantages andmarket opportunities, weaknesses and threats as well as through planning and design toweaken the government and improve cooperation. In a relatively stable market, in thecase of favorable policies, the project focused on when considering the introduction ofthe advantages of the project factors and seize market opportunities, and our project by4PS theory can be a powerful competitive release, efforts to make two kinds ofadvantages have tended to be greatest, the project’s weakness and the promotion ofcompetition in the offset well.Secondly, the paper according to the characteristics of target customers, todetermine the market positioning; by the core values of the excavation project, aproject to determine the positioning of the core, on this basis, developed a marketingstrategy, including product strategy, pricing strategy, channel strategy, promotionalstrategy. Finally, marketing program implementation process, the project sales processis divided into four phases: preparation, warm-up period, a strong sales period,extended period. And full analysis of the impact of the various stages of thinking,marketing objectives, marketing strategies, to ensure the smooth implementation ofmarketing plans, develop a marketing plan implementation. Finally, the formation of amarketing strategy Huayin horizon implementation of security projects, including the establishment of efficient project development team, to strengthen the project a highdegree of coordination and communication mechanisms and the development ofcontingency plans for three projects.As the paper is just a project for Huayin marketing planning horizon for analysis,which makes the use of marketing planning theory, there are some limitations. Papersaccording to the aforementioned shortcomings and weaknesses, analyze the real estatemarketing plan will be the future direction of development.