Research On The Location Of Shanghai Friendship Group Incorporated Company’s Shopping Mall

China’s retail formats is more and more diversifying, multielement experience,leisure, shopping as one of the shopping center has become one of the main mode ofbusiness in China. And as the domestic retail market is becoming more and more mature.Also participate in the main body of retail competition increasingly diversified, includingtraditional retail enterprises, established and emerging commercial real estate developers,foreign capital retail group, traditional residential property developers and domestic andinternational capital group, will be increasingly fierce competition in the industry.As the domestic real estate market regulation and developers for development ofcommercial real estate has high enthusiasm. And the government of demand for ascensioncity shopping center development positive reaction. And at the same time, the weakdomestic consumption, the large-scale shopping center development, lack of rationalconsumption. Shopping centre will be in the business, we need to reflect on the location ofthe shopping center main influence factors to guide subsequent work location.This article attempts from the shopping center location related theory of involved,from the shopping center area macro environment and the surrounding environment twoaspects to explore the influencing factors on site selection of shopping centers. Look fromthe structure of this paper is divided into the following several parts: the introductionmainly presents the research background, research significance and the purpose of thepaper structure arrangement; The second chapter describes the development history ofshopping center and the definition of the countries in the world, this paper expounds theshopping center location involves interdisciplinary theory; The third chapter according tothe shopping center location involves the theoretical analysis of influencing factors on siteselection of shopping center; The fourth chapter mainly analyzes the friendship sharesshopping center internal and external development environment; The fifth chapteraccording to the actual location analysis and the enterprise internal and externalenvironment analysis of the combination of enterprise location area, at the same time,through the benefit is good and poor enterprise location situation carries on the analysis ofinfluence factors for shopping center location of the actual utility. The final part of the research summary and outlook.Based on the analysis of the related theory of shopping center, the location of theformation of judgment system. Within the present situation of enterprise, to seek for theenterprise’s location, the influence factors of site for shopping centers to provideoperational judgment. Through analysis, the paper think that due to various constraints,friendship shares the development emphasis should be focused on the Yangtze river deltaarea, at the same time pay attention to the location of the projects to be surroundingenvironment and supporting facilities and judging competition analysis, to ensure theregional competitive advantage.