The Location Research Of One Prime Shopping Mall

Rapidly in recent years, shopping centers in the country as a new retail formats. The rapid rise of shopping malls, excessive competition within the industry is feeing a dilemma in this emerging industry. And shopping centers to thousands of shop side, the pattern similarity is difficult to form a unique competitive differentiation and advantage, which is the biggest challenge facing the development of shopping centers.The shopping center building has a large investment, long construction period, locate the problem more and more builders attention. This paper North Sichuan Road, Hongkou District, Shanghai One of Prime shopping center in the preparatory period for the study, based on review of experience in shopping center positioning, attempt to explore the One Prime shopping center location. This paper uses the market positioning strategy model Diamond-map-location-model-system, in accordance with the find-bit, bit selection, and the logical order in place, One Prime shopping center location, a new exploration and analysis process, the model put forward some proposals. These attempts on the preparations for our shopping center with a certain reference value.