Tianjin RG Freight Representative Company Competitiveness Evaluation Research

The rapid development of the world economy has led to the increasing prosperity of the import and export trade, which provides the wide development space and the once-in-a-blue-moon development opportunity. However, Chinese cargo agency enterprises, especially those small-and-medium ones, are experiencing an ordeal because of the anticipation of the foreign large cargo agency enterprises and the rapid increase of the domestic ones. The cruel reality brings these small-and-medium enterprises the development ordeal and the competition among the enterprises.Established at the beginning of2003,Tianjin RG Cargo Agency Company is a diversified agency enterprise subordinate to the4th Tianjin Harbor Company, with a registered capital of500,000Yuan, a fixed asset of5,800,000Yuan and19employees enrolled. The company is engaged in the import and export agency of the metallic ore and the steel products. The same with other small-and-medium cargo agency companies, the company is characterized in Littleness, Smallness and Weakness. In the several beginning years, the company developed well due to the good market situations. However, since2008when the American Financial Tsunami swept across the world, with the addition of the factors such as RMB revaluation, the agency business has slipped down, the stable clients has disappeared in succession, and there is a crisis in the company’s production. Facing the keen competition and the bad economic situations, Tianjin RG Cargo Agency Company must take the corresponding measures to change the current business situations. But what measures shall be taken? It is a problem that the company should pore over.Firstly, with the combination of the internal and external environment analysis, the enterprise’s advantages and disadvantages, the available chances and the risks to be avoided, were achieved by means of SWOT method. Then, with the combination of the characters of Chinese cargo agencies, a set of enterprise core competence comprehensive index system was established, the index weight determined by means of AHP method, and the core competence of Tianjin RG Cargo Agency Company was comprehensively appraised by means of Fuzzy Comprehensive Appraisal method. Finally, the countermeasures to improve the competence were found out. It is importantly significant for them to the existence and the development of Tianjin RG Cargo Agency Company, but also to the reference by the subordinate diversified cargo agency companies of the Tianjin Harbor and the other small-and-medium cargo agency companies.