Research On The Current Situation Of Electronic Banking Of Commercial Bank In China And Its Development Strategy

Electronic banking is combination of the modern electronic information technology,Internet technology as well as the financial innovation. This way of subversion of traditionalbanking services and business philosophy has played an important influence. The appearanceof electronic banking makes the traditional banking sector experiencing a great revolution,and further changes the banking service, management mode as well as the bankingcompetition. Today, benefiting by rapid developments of economic globalization andnetwork information technology, electronic banking which has the characteristics of lowbarriers and wide contact area has become the best way for Commercial Banks in thecompetition to achieve breakthrough and the new important carrier of financial innovationactivities. Therefore, the electronic banking has become the focus of internationalcompetition of commercial bank, and leads the future development direction of financialindustry. Especially, under the background of the deepening financial reform in China，China’s Commercial Banks urgently need to speed up the business strategic transformation,vigorously promote the development of electronic banking, rich bank profit model andpromote the market competitiveness.In this paper, based on the brief introduction of the development of electronic bankingin China, we firstly analyze the economic theories and applications related to the electronicbanking, and then introduce the development in terms of electronic banking of foreigncommercial bank. Among them, we emphatically elaborate the characteristics of theelectronic banking development in some countries and summarize the successful experienceand enlightenment. Next, we analyze the development strategy through case analysis methodon China’s macro environment and the electronic banking competitiveness, point out theelectronic banking advantages and the existing problems and facing opportunity andchallenge of China’s Commercial Banks, and combine the theory of economics andrevelation of overseas electronic banking experience. Finally, we put forward feasiblemeasures and suggestions which are beneficial to the financial innovation of electronic bankbusiness of our commercial banks in many ways, like the construction of service channels to improve the customer experience, innovation of proift models to speed up the marketdevelopment and risk preventions and control mechanisms.