Research On The Development Strategy Of Electronic Banking Business In The S Branch Of Industrial And Commercial Bank Of China

The rapid development of Internet technology and the popularization, will a new way of customer service, the electronic bank to the international bankers focus position. Now, as one of the important channels of financial service electronic banking is in a more strong momentum of development, to the future e-commerce, provide strong support for the electronic commerce. After a simple expansion of the channel and the traditional business covers electronic banking business, gradually into the development of new processes, to promote commercial bank’s strategic transformation has played a pivotal role.Research in this paper, the thesis adopt the method of integrating theory with practice, using the example research method, literature research and other research methods, analysis of the development of the electronic banking background and research significance, research status at home and abroad are summarized, and put forward the thinking and the main content of this study, the research methods. From analyze the electronic banking business development condition, the key research and systematic analysis of the industrial and commercial bank of China S branch in the process of developing the electronic banking problems, and SWOT analysis method, to industrial and commercial bank of S branch electronic banking resolution of all, based on this, puts forward S branch in the next step in the development of specific guiding ideology is to serve the entire behavior, to promote information bank of construction as the direction, insisted on shunt move not counter business, improving permeability and dynamic e-banking customers door rate, quicken the steps of mobile banking development, deepen the people’s livelihood field application promotion, highlight the whole chain services, create a new blue ocean electronic banking development, boost whole competitiveness of ascension. Based on this, puts forward the icbc branch S electronic banking business development strategy, namely to consolidate distributary counter business results, provide support for the network management transformation; Increase the intensity of electric business platform promotion, network financial service to build the new mode; To develop mobile banking, positive preempted future customers; Seize the financial transactions active customers, increase the rate of permeability and dynamic households; Relying on the electronic banking platform to provide overall service advantage; Pay special attention to the investigation to make business, generate profit growth point; To strengthen the active defense measures, improve the level of risk control; Strengthening construction of professional team, provide support for business development; Actively expand the business, constantly create service value. The conclusion of the study remains to be seen in the enterprise practice, validation and improvement of research will be based on the results of the validation and practice in the new situation timely summary, the best path of industrial and commercial bank of China electronic bank’s development research stick to it.