The Study On The Jinzhou Alice Cosmetic Chain Stores Of Micro-blog Marketing Strategy

Many company use micro-blog Twitter as a marketing value of the marketingvalue of the growing recognition by enterprise. In August2009,China launched thebeta version of sina micro-blog service. Subsequently, the major portals have alsolaunched the micro-blog service. Micro-blog formally enter the Chinese internetmainstream view. Domestic enterprise has “test the water” sina micro-blog, usingmicro-blog marking,micro-blog has become the past two years the media andmarketing industry the most popular topic. Enterprise micro-blog marketing stemsform the rise and growing popularity of micro-blog. popularity of micro-blog in thecountry has developed rapidly to become another important platform for followingthe blog, social networking sites. At the same time, sina, sohu, Tencent and othermajor portal to vigorously layout micro-blog. It is not only more efficient andconvenient communication for people to build an unprecedented platform, but alsocreated a marketing platform in many ways superior to the existing media. Thetraditional methods of marketing are often behind the times, the emergence anddevelopment of micro-blog prompted a new media marketing,that is,the micro-blogmarketing.The micro-blog marketing is the use of application forms to carry out such anetwork micro-blog networking tool, companies or enterprise to use micro-blogplatform for interaction of such a network, publish and update the related business orcompany profile and information, and pay close attention to and to respondpromptly platform client business-related question. Micro-blog marketing,the basic idea is to achieve the marketing information through the dissemination ofknowledge dissemination,by influencing consumer buying behavior and theirthink.With micro-blog into view and integrated into the daily life, micro-blog B2Cbusiness marketing tool. Compared to traditional marketing methods, the micro-blogmarketing can be more quickly to help business establish customer loyalty,micro-blog B2C business,will become an important battlefield. But the emergence,of new things and will also bring new challenges.Starting form the marketing points of micro-blog, first analyzes the theoreticalbasis and development of the B2C business micro-blog marketing, followed by acase micro-blog marketing B2C business to investigate and do a SWOT analysis andfinally from the target market. Target market selection, market communications,marketing and other aspects of B2C business to investigate and do a SWOT analysis,and finally from the target market. Target market section, marketingcommunications, marketing and other aspects of B2C business micro-blogmarketing put forward corresponding countermeasures and suggestions.The structure is arranged as follows: the introduction part introduces theresearch background, significance, research content and structure. The second partsummarizes the current situation and existing problem of the micro-blog marking ofthe Jinzhou Alice Cosmetic Chain Stores. The third part analyzes the internal andexternal of the micro-blog marking of the Jinzhou Alice Cosmetic Chain Stores bythe SWOT analysis method. The fourth put forward the Jinzhou Alice CosmeticChain Stores strategy of micro-blog marking, and enhance the core competitivenessof our enterprise.