Research Of H Bank Harbin Branch Company Business Marketing Strategy

With the continuous development of Chinese economy, the increase of economicstrength, more and more foreign enterprises and financial institutions to value Chinese market.As of now there are more than200foreign banks in China, With the influx of foreign banks,which undoubtedly exacerbated the Chinese financial market competition. To the end of2011has all kinds of banking financial institutions30000. Banking assets accounted for all of ourfinancial assets of more than90%. H Bank is following the Hana Bank, East Asia Bank,South Korea National Bank, JP Morgan Chase Bank, the sixth in Harbin, set up branches offoreign banks into the Harbin market, is also the largest foreign bank. Harbin currently hasmore than20banks. The market competition is intense and the core of competition is BankingCompany, banks use a variety of approaches to expand the business and customers. H bankHarbin branch how to catch the customers is a major problem. Understand the market, thecustomers, the competitors is the base, what kind of marketing strategy is the key to achievecompetitive advantage.Analyzes the H bank Harbin branch business facing problems and causes, that know Hbank Harbin branch business strengths, weaknesses, opportunities and threats through theanalysis of SWOT analysis. put forward the external and internal problems and analysis thecauses, respectively analysis external environment and internal environment, through thePEST analysis on Heilongjiang province politics, financial environment, society andtechnology, financial environment analysis, the two aspects of analysis is external marketingenvironment, the analysis of main business advantage, risk policy and approval process isinternal marketing environment. According to H bank Harbin branch marketing objectives,combined with business advantage, put forward specific marketing strategy and the safeguardmeasures of implementation.