Korea K Bank Harbin Branch Development Strategy Research

With the opening of China's financial market,more and more foreign Banks are entering the Chinese market,After China joined the WTO,China and Korea trade frequently and closely,combining the characteristics of Korean bank and enterprises,which is also encouraged the bank to expand Chinese market.The entry of foreign Banks has injected new power into China's banking industry while foreign Banks themselves is undertaking huge challenges.K Bank Harbin branch is the first commercial foreign bank established in heilongjiang province,Heilongjiang has the foundation of Korean bank entry and cooperation,but Korean bank also face large difficult because Heilongjiang are relatively closed to trade and finance and the local Korean enterprise runs worse to worse.K Bank Harbin branch believe the development prospect of China the same with other foreign banks,while it also suffering the challenge and sharpen around the ever-changing international environment and strong competition.How to use the opportunity which is from the opening of the financial market,and how to choose the operating strategy,avoiding the weakness in the operation and development of bank,earning a place in the banking competition,making contribution to Longjiang development,is the most important thing.This thesis use data statistics and field method,summarize the Chinese and overseas scholars theory of foreign banks development in China,and lay a theoretical foundation,from the points of organizational structure,major financial products and market development of K Bank Harbin branch,then analyze the current situation of Harbin branch,and put forward some problems in the operation mode.K bank Harbin branch has unique advantages in international business as other foreign Banks,advanced service concept and strong support from the parent bank,but also under restriction such as few outlets and brand publicity weakness.Harbin branch which in the northeast region enjoys a special geographical and historical relationship with South Korea but also under the pressure of the fragile economic environment.In this background,this thesis combine K bank headquarter's overall planning,from the perspective of profitability,expansibility,robustness,internal control aspects,put forwardspecific development goals of K bank Harbin branch.Aiming at the problems of K bank Harbin branch,combine the development goal which is putting forward,the paper analyzed Harbin branch business strategy,and set up the specific management measures from marketing,product development,customer maintenance,risk control and so on,Finally,it puts forward the safeguard measures of the strategy implementation from the aspects of human resources,management system and financial budget,so that to ensure the effective implementation of the business strategy and provide strong support for the improvement of the operation of the branch.