Research On Marketing Strategy Of Big Client In Harbin Branch Of ZS Bank

Rapid economic development, increasing competition in the market, so that China’s banking industry has entered a customer-oriented and sales-oriented development phase coexistence. The modern bank marketing, financial products and services required design, pricing and promotional so from the customer’s financial needs, only the customer’s financial needs are met, the bank can get sustainable development. Large customer base for the development of today’s commercial banks have a crucial strategic significance, a large customer base is to give the bank’s customer base to bring high profits, where the bank is the basis of long-term stable development. With the Bank of homogeneous competition intensifies, great customer demand for high quality financial products and services is also growing rapidly with the traditional relationship marketing has been unable to maintain a good long-term cooperative relationship between banks and enterprises, so the banks should stay Living large customer base, we must change philosophy, reform marketing strategy, play the advantages of centralized marketing, to maximize customer satisfaction, improve customer loyalty for large banks.In this paper, ZS Harbin branch of the Bank of the study, based on literature research and field research on the theoretical knowledge and practice, the status of existing large customer marketing ZS bank branches were analyzed in Harbin, Harbin Branch pointed out the existing bank ZS large customer marketing presence to grasp the deep-seated lack of customer demand, lack of brand awareness, product design prospective shortage, the price of a single strategy, price management confusion, lack of cultural connotation of customer marketing, targeted services is not strong and other issues, in this basis, the paper focuses on the construction of large customers ZS Bank branch in Harbin marketing strategy reforms and safeguards. Improved ZS Harbin Branch Bank Account Marketing Strategies improvements include the following aspects:the traditional culture into the brand concept; adapt to the needs of large customers for product design; implementation of differentiated price means; introduction of personalized promotional strategies in large customer marketing. In terms of security measures, we will adjust the Harbin branch of the big bank ZS customer marketing organization system, to further improve the evaluation system, build a marketing platform, the introduction of large customer management software, optimize business processes and strengthen corporate culture and other aspects.