The Marketing Strategy Research Of Chongqing JY Limited Liability Company

Since China implemented the policies ofreforming and opening up,the automobileindustry of our country has rapidly developed, and at the same time, the industry ofautomobile parts has been showing the signal of speedydevelopment.Auto parts are thebasis of automobile production.Without strong support from auto parts for automobileindustry,development of automobile industry will inevitably fragile. Therefore, to makeChina’s auto parts industry bigger and strongernot only connectchina’s auto partsindustry to therest of the world andalso directly affect future development of China’sautomobile industry.ChongQing JY companyisa auto parts production enterprise.Although it is onesmall-and medium-sizedprivate enterprise,there are still greatopportunities of rapid development in automobile industry. If we do not change thetraditional business-to-order production and marketing management,it is possible tomiss the opportunity of rapid development,therefore,application of the related theoryto the systematic study of marketing strategy is very important.First,withChongQing JY limited liability company as research background,through study of a large number of referencesandfield research,this article makes anin-depth analysis of the characteristics of China’s auto parts industry and differences inregional markets,with a combination of strategic management,marketing managementtheoryindustrial products markets theoryandfocus strategy.Based on the self-workpractice,this article applies marketing management and strategy management theories to JY limitedliability company in order to enhance the efficiency of enterprise management.It also providesfeasible methods for JY limited liability companybyexpanding the market share of theproducts andfocusing advantageous resources for serving customersExternal andinternal environmentof ChongQing JY limited liabilitycompany,industry environmentandcompetitorsare analyzed in depth. Then,the analysis ofchanges in marketing strategy and all aspects affecting marketingstrategyofChongQingJY limited liability company are made.Combined with development plans andobjectives of ChongQing JY limited liability company,,key account marketingpositioning and future direction of development are put forward throughapplication ofscientific methods and relevant marketing theories.Next, based on different marketing strategiesin different regions and regional development characteristics of auto parts, marketing strategy programme of ChongQingJY limited liability company is designed.It should stick to key account marketingstrategy andaccording to the different requirements of customers,implementspecialization,personalized and marketing strategyThe last point, ChongQing JY limited liability companyshould insist on theimplementation of large customer-oriented marketing strategyin order to expand theproduction scale of enterprises,improve product quality,implem entation of standardizedmanagement.Finally product market share of ChongQing JY limited liability companycould be increasedanda corporate image and word of mouth could be established.