Research On Auto Axle Marketing In Huazhong Area

Since the early1990s, especially after China’s entry into the WTO, China hasbecome the world’s largest production base, export production base, circulation anddistribution base, quickly become the world’s largest production centers. Many economiststhink that, in the21st century, China will become the world’s factory, as the world productproduction base. Manufacturing enterprise how to seize opportunity, grasp thisdevelopment opportunities? First job is to strengthen internal management, take themarket as the guidance, through the active participation in international competition toenhance competitiveness.Based on the above background, put DDAC accessories marketing channels "as aresearch topic, considering the macro environment for domestic and foreign auto partsindustry, this paper analyzes the east wind bridge accessories product marketing channelGardner’s actual situation and existing problems At the same time, in the combiningtheory with practice of the marketing channel management theory, on the basis of DDACparts product marketing channel Gardner for further analysis, according to five basiccompetitive analysis: potential industry new entrants, has quite competitive substitutes, thebuyer have bargaining power, suppliers have bargaining power, and the competitionbetween the current competitors, comparative analysis of the competition advantage anddisadvantage, and the opportunities and threats change environment. Contrast this fieldand reference advanced research results at home and abroad, the DDAC auto partsmarketing system integrated design for the company’s decision to provide thecorresponding reference viewsTherefore, this article research result of DDAC auto parts distribution channelGardner construction and management has a quite important value, at the same time, toother commercial vehicles and its accessories sales service enterprise also to have certainreference value.