Strategy Research On After Market Of Torch Auto Parts

ABSTRACT:Product homogeneity, changing consumer demand, With China’s accession to WTO, foreign multinational automotive company control of the Chinese auto market and China’s auto policy is no longer adhere to the localization rate. Especially after the financial crisis, the entire automotive industry has been the impact of China’s auto parts enterprises are facing unprecedented opportunities and challenges. Construction of auto parts marketing system is directly related to the auto parts production enterprises survival and development of major events, to build scientific marketing channels is the key to support the efficient operation of the marketing system. Therefore, the auto parts production enterprises have requirements to build the modern marketing channel system can adapt to the needs of a market economy environment.Article marketing channel construction related theories and methods Zhuzhou Torch spark plug limited liability company vehicle maintenance building marketing channels. First, the article summarized the theory and research status of the auto parts marketing channels marketing channels; Then, the article from the industry point of view of the auto parts aftermarket development analysis, discusses the current competitive situation of the spark plug industry; this on the basis of the article analyzed the status of the Torch spark plug maintenance market channel construction, pointed out that facing its channel model based the city dealer agent system to auto parts dealer profits increasingly thin, facing OEM products increasingly market control more difficult to increase and other issues; Secondly, the paper-based channels for new initiatives build brand franchise operation based on the above discussion and comparative analysis of foreign auto parts marketing channels; Finally, the article combined channel management theory, from the channel structure adjustment, channel members select and channel control channel management measures.and ensuren the success by adjusting the products and price strategy.Research articles, the theoretically play on the car repair market accessories marketing channel construction in the field of research to expand and enrich the role; practice through combing and optimization of the torch spark plug company channels, the new channel model and strategy, The company channel construction can play a guiding role.