Group Customer Value Assessment Methods And Applied Research In GD Mobile

The marketing resources and human resources are limited for seizing the corporatecustomer market,so we must treat the group customers differentiated, significantresources will be devoted to high-value customers,seizing the high-value customersfirstly,and avoiding the loss of high-value customers. so the customer classification isvery important. but at present,the customer classification is very extensive, lack oftheoretical basis.It is inaccurate in operation process of the Group’s customerclassification. It is necessary to have a combination of theory and practical to classifythe group customers.So that customers can accurately classify,and provide the basis forgrading services.This paper describes the group customer-related products,related concepts,analysisof the indicators impact on customer classification, classify and quantify the indicators.This paper introduces how to establish comparison matrix,calculate the weightvector,and ultimately determine the weight vector of customer classification throughAHP, and then make the standardization of data to determine the group customerevaluation model.The last part is the application of valuation model,via valuation model todetermine the score of ever customer,and then make the classification.According to thegroup customer classification results, the corresponding marketing methods and servicemethods are made, to achieve the ultimate goal of the assessment.