PT Marketing Analysis And Countermeasure Research

With the deep penetration of IT technology, the competition will only intensify. Sofar, many software companies have already encountered the problem of marketingmodel in the process of development, and the model also experienced a number ofchanges, from the most primitive door to door sales to Channel distribution and directsales model. Corporation need to design and choose their own marketing model in theview of company’s overall strategy and according to industry characteristics and theenvironment, and establish a standardized system to improve and manage. On the basisof reading extensive literature, several marketing models, say, channel model,customer-facing mode, telephone marketing model and the network marketing model,were analyzed and compared. Then, successful models like Cisco and IBM’s marketingmodels are analyzed and summarized. Finally, this paper gives some suggestionaccording to PT’s ability and industry environment:Firstly, thanks to the different operation of two marketing models (channel modeland customer-facing mode), the development of this two marketing models should bebalanced. Then, on the market development strategy, which is the main model in theregional or industry need to be clarified. Secondly, channel marketing should bevigorously developed which includes channel structure design, the incentive of channelpartners, performance evaluation and conflict management. Third, attach importance tothe role of agents.