Bazhong Small And Mediumsized Realestate Development Enterprise Development Strategy Research

In1998,China began the abolition of welfare housing policy, since then,the rigidhousing needs from the market of real estate products, commercialization process, andnew rural construction formed driven the rapid development of the country’s real estateindustry, creating the prosperity of the real estate industry. But in recent years, highprices, the high vacancy rate, intense contradiction between supply and demand, theseunusual phenomenon appeared widely, the real estate market began to bubble. Therefore,in order to inhibit the development of unhealthy practices, the government hasintroduced in the capital credit, land supply, development planning, a series of policiesand measures in order to guide the healthy development of the real estate industry. Atthe same time, the strict regulation triggered a major reshuffle of the real estate industry,the majority of small and medium-sized real estate development enterprises bear thebrunt devastated, facing an unprecedented challenge. Inevitably, challenges oftenassociated with more opportunities. The domestic real estate industry is moving towardsmaturity, which has a huge space for development. At the same time, with theacceleration of the process of the development of western China, the region has becomeChina’s new strategic shift fulcrum, the tide of "western gold rush "began to rise. Itcreates a good development opportunity for the entire real estate industry particularlyfor the companies in the Midwest. In this industry trend, small and medium-sized realestate enterprises as an important pillar of the real estate industry in Bazhong is noexception.This article first analyzes the development status of the country’s small andmedium-sized real estate industry and the meaning of existence; and then actual analysisthe small and medium-sized real estate,which is the object of the study.We use PEST,five forces model, SWOT and other analysis methods for in-depth analysissummarizes,Finally, we proposed the development of strategic measures for theenterprise. In the end of this paper, we summarize the main points and prospect thefuture direction of the development of small and medium-sized real estate developmententerprises in Bazhong.