The Study Of Index Systems Of Knowledge Sharing In Virtual Communities In E-commerce

With the rapid development of foreign social e-commerce,"thecommunity-electricity supplier" and "community-based marketing" also become hot,so e-commerce development in China has entered a new phase. However, sociale-commerce community imitators looks powerless, compared to the counterpartsabroad. There is a lot of space in the fit of domestic social e-commerce and virtualcommunities. Although the electricity supplier businesses are increasingly aware ofthe important role of consumers in the virtual community of knowledge sharing, lessoften consider the psychological elements of e-commerce users share. Thecompetition in social e-commerce is fierce in the future, the construction of a virtualcommunity is an important force to maintain a competitive advantage.This paper first describes the overview of the background and development ofvirtual communities, e-commerce and the intention of knowledge sharing in virtualcommunities on the development of e-commerce. Considering the characteristics ofknowledge sharing, extract the factors that affect the knowledge sharing, establish avirtual community evaluation index system of knowledge sharing. The index systemincludes not only scholars more technology and other factors, also stressed the impactfactors of individual psychological motivations. Then determine the share of eachindicator weights by the Delphi method. Use SPSS tools to carry out the verificationof the reliability and validity of the index system, to verify the feasibility of the indexsystem. Then extract the knowledge shared variable, establish evaluation indexsystem of knowledge sharing results, and the use of regression analysis to find theantecedents of knowledge sharing contribution to knowledge sharing outcomevariable. Finally, based on the feedback relationship established before the indexsystem model and knowledge sharing antecedent variables, carry out dynamicssimulation on the influencing factors of the dimensions of the evaluation index systemusing VENSIM software, adjust the parameters through the control of a singlevariable, verify each affect the relationship between the dimensions.The essence of this study is the establishment of e-commerce in the virtualcommunity of knowledge sharing impact factors integrate its evaluation index systemand the research and analysis of the relationship of the internal factors. The researchresults show that the members of the virtual community of knowledge sharingtechnology, e-commerce influencing factors and individual psychological motivationslittle, but individual psychological motivations within the sub-factors are related. This relationship between internal subfactors produce a consumer he rose phenomenon.When one of the factors plays a major role, the role of other factors will be weakened.This study presents evaluation index system for the evaluation and analysis ofe-commerce in virtual community provides an effective tool for the evaluation ofsurvey results analysis method to improve e-commerce provides a reference to thevirtual community of knowledge sharing level.