| The importance of users' participation in crowdsourcing community knowledge sharing has been widely recognized by the public,and scholars have conducted in-depth research on the factors that drive the knowledge sharing of crowdsourcing community users.However,few scholars currently embed different dimensions from the relationship to explore the role of the relationship embedded in the influence of virtual community on the knowledge sharing of crowdsourcing community users.Through the analysis of actual situation and the review of related literatures,the virtual community sense is selected as the independent variable and knowledge sharing as the dependent variable.Based on the relationship embedding adjustment,the influence of virtual community sense on the knowledge sharing of crowdsourcing community users is discussed.Based on 226 analysis of crowdsourced community user questionnaire data,the improvement of membership and influence in the three-dimensional sense of virtual community can significantly promote the sharing of knowledge among crowdsourced community users,while the promotion of immersion promotes users' knowledge.Sharing,but the effect is not significant.After the relationship is embedded,it can partially adjust the role of virtual community perception to the knowledge sharing of crowdsourced community users.Among them,trust significantly positively regulates the influence of member feeling,influence and knowledge sharing of crowdsourced community users;it does not have a regulating effect on the knowledge sharing of crowdsourcing community users.The intensity of relationship has a significant positive adjustment effect on the influence of member sense and immersion on knowledge sharing,but shows a significant negative regulation effect for the first time between influence and knowledge sharing.In addition,commitments can significantly positively adjust the impact of membership,influence,and immersion on knowledge sharing. |
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