Research Yixian Quality Postal Services Industry

The postal industry is one of the important members of the modern service industry, the important national communication infrastructure and the national important social utility. The postal service has penetrated into all aspects of daily life, and also has extended to all areas of socio-economic development. Post office plays an important role that other industries can not replace in the following aspects:undertaking the obligation of universal service, guaranteeing citizens’basic communication rights and promoting national economy and social development. Under the condition of market economy that society demands is escalating gradually, and the competition of homogeneous products is increasingly fierce, the postal industry has evolved from the competition of products and prices to the contest of the overall service quality. Those whose service is good win customers and markets. Loss of users is mainly because the service can not make customers feel satisfied, rather than the problems of quality and price. Thus, service is the mission of post office, even its life and the important component of postal core competitive ability. Service relates to the success or failure as well as the existence or death of the postal industry. China is a developing country with the vast land. Under the circumstances of a wide range of service, a high running cost and the difficult implementation, China post always adheres to the principle of service,"people’s post for the people", which has gained proud achievements, and won the world’s respect and appreciation. However, at the same time of gaining achievements, China post still has some issues about the service quality, which seriously affect the image of postal industry and undermine the credibility of postal industry. Therefore, further study is needed on how to solve these issues about the service quality in order to improve the service quality of postal industry and make postal industry wing straight in the tide of market economy.This paper puts forward the author’s own view by using the data studies, qualitative analysis method and the case study method, and under this research premise of collecting a large number of domestic and foreign research materials on universal postal service quality and problems of universal postal service quality, and carrying out the analysis, summary and conclusion on all kinds of domestic and foreign information and previous research results.This paper is divided into four parts. The first part, from the two aspects of theory and practice, introduces the research background and significance of the issues of postal service quality, introduces the research situation about the issues of postal service quality at home and abroad, presents the research contents, research objectives and the issues to be resolved, describes the research methods used in this paper, and makes the point of innovations. The second part focuses on expounding postal service and postal service quality on theory, such as the concepts and characteristics of postal service and the meaning, character as well as index system of postal service. Taking Yixian postal communication industry for example, through data collection, research and evidence, the third part introduces the history and current status of Yixian postal communication industry, focuses on analyzing, researching and drawing conclusions and summary about the service quality issues that Yixian postal communication industry occurs during the course of performing the universal service obligation assigned by the country, thus finding out the reasons for causing various issues on service quality. For the existing issues about service quality of Yixian postal communication industry, the fourth part puts forward the strategies of solving the issues of postal service quality from four aspects, in order to ultimately achieve the aim of improving the service quality of Yixian postal communication industry, live up to the great trust, finish the mission, and let the Party, the Government as well as the common people feel satisfied.