Studies On Development Of Jasmine Tea Industry In Cangshan District

Jasmine tea has been a highly respected and award-winning products on thedomestic and international market,in particular, become a national foreign affairsactivities and major domestic activities of tea, maintaining sustained and steadygrowth in recent years consumption of.In this broader context,jasmine tea industriesbecome a driving economic development in parts of the South China a pillar industry,it is the production, processing, distribution, marketing, research and development"one-stop" services, to lead the local tea growers takes the road to wealth.Fuzhou cangshan district due to its unique way of natural resources, the historictea culture, the convenient of geographical features,as well as one of the importantareas of jasmine tea in Fuzhou and Fujian province, jasmine tea industry is related tothe local development of characteristic agriculture and leisure ecological agriculture,the nearest local transfer of labor, increase farmers’ income, an important industry,thus improving the competitiveness of jasmine tea,exploring new ideas about how todevelop Jasmine tea industry,promoting sustainable development of jasmine teaindustry are the hot topics.In this paper, cangshan district, fuzhou city as the research of regional units, weuse the interview analysis, case analysis method,Literature analysis,Syntheticalanalysis method baseed on the theory agricultural production,the Behavioral theory ofthe firm,the theory of the farmers act, the theory of sustainable development andagricultural technology economic theory,to indicate the Jasmine tea industrydevelopment status in the cangshan district in the first place:(1) the position of jasmine tea production in the cangshan district nationaleconomy.(2) the scale of Jasmine tea cultivation expands unceasingly.(3) benefits ofjasmine tea industry increased significantly.(4) the construction of ecologicalplanting base is obvious.(5) the pace of industrialization accelerate and began tocluster;(6)the effectiveness of brand-building is illustrious.Second, using SWOT analysis method to define the advantages anddisadvantages,opportunities and challenges about jasmine tea industry in the process of industrial developmentThird, summarize and analyze the successful experience of jasmine tea industrysustainable development at several different countries and regions at home andabroad,such as Indonesia, India,Thailand,Hengxian of Guangxi,QianweiCounty,Sichuan province and Yuanjiang county, Yunnan and so on.Finally, for the SWOT analysis as the base point, by combining the domestic andforeign successful experience of jasmine tea industry development, put forwarddetailed countermeasures and Suggestions for jasmine tea industry cluster effect,Rural labor force transfer on the spot or in the vicinity, increase farmers ’ income,bigger and stronger brand benefits On the basis of Jasmine tea industry enterprises,Government, the tea growers three angles in cangshan district,and provide referencefor the further development of Jasmine tea industry.