Study On The Fuzhou Jasmine Tea Industry Strategy

Fujian province is the main jasmine tea producing areas in China, and Fuzhou is the key jasmine production base. With the expansion of the city, coupled with the traditional area and the main consumption areas replacing, it has brought great pressure to Fuzhou jasmine tea industry. Through history and development of Fuzhou jasmine tea industry, it still has a unique industrial advantages and broad market prospects. How to develop well Fuzhou jasmine industry has a common issue to Fuzhou. Therefore, this paper study the strategy of Fuzhou jasmine tea industry development. Hope to provide some theoretical guidance to develop Fuzhou jasmine tea industry.This paper analyzes the theory of jasmine tea industry development and the status quo of Fuzhou jasmine tea industry, which based on the theory agricultural production, strategic managenment, agricultural product brand. Though SWOT Trying to figure out the exists strengths, weaknesses, opportuties and threats of Fuzhou jasmine tea industry. Propose the strategies about Fuzhou jasmine tea industry development. Combining the case of Anxi Tieguanyin, Fuzhou jasmine tea establish the ecological base, create a unique brand, pay attention to quality and safety, inject the cultural connotation. This pape analysis the SWOT of Fuzhou jasmine tea industry, while the analysis Fuzhou jasmine tea industry strategic and matching the strategic to Fuzhou jasmine tea improvement. Fuzhou jasmine tea industry development strategy may take the following measures:optimize the jasmine tea industrial structure, develop the cultural jasmine tea, upgrade to improve the service platform of jasmine tea industry, to create the unique brand of Fuzhou jasmine tea, enhance the product quality of Fuzhou jasmine tea. in order to perpect Fuzhou jasmine tea industry nend the government departments, jasmine enterprise and farmers do their best.