Pricing Strategy Analysis Of DSO For Overseas Marketing Channels:Base On L. Company

Marketing Channels is the main activities in business, pricing is the key factor in marketing. Both marketing channels and pricing is the important sector in business operation. Cost and demand are the factors affecting pricing as price decision will be made between them. Meanwhile company target and outside competition will affect pricing decision. Pricing determine profits and Profits are the base for marketing channels and will push the channels deliver goods to users with highest efficiency.With the analysis the paper aims to explain how channels pricing affect L company business in different stage. Furthermore, the paper point out the serious problem with current channels pricing. Finally, the paper provides the channels pricing strategy which will bring stable long-term development for company.L company decide pricing based on cost and offer different price to customers refer to different batch purchase quantity. Channels will decide the retail price based on local competition and to get the best profits. With this rule, channel partners keep very positive in promoting and sales. L company occupies in market with good image in short time.With more and more item launched, L company found the previous pricing solution fail to meet new conditions and developments any more. The sales is very concentrative in sales items also sales countries. Over95%of sales are all through channels partners and the top20%of the partners sold more than80%. Meanwhile more and more competitors occur therefore deepen the cooperation with channels partners will be the key solution to match the new object.Accordingly the paper proposes pricing systems which focus on channels partner evaluation. This pricing system will base on long-term relation. This pricing system including several steps as:set up the channels partner evaluation system; offer price refer to products also customers conditions.