Marketing Strategy Research On PVA Of Central Branch Of SINOPEC Company Limited

This thesis chose one product of Sinopec Co., LTD., by using the method of marketing theories, studied the marketing strategy of the polyvinyl alcohol product of Central South of Sinopec CO., LTD.The background, purpose, content of this paper and relevant theories were introduced at the beginning.Then based on a comprehensive introduction to the existing production capacity and production, market supply and demand relations, development trend of polyvinyl alcohol industry, by using the modern marketing theory, through the PEST and the Potter five forces model this paper analyzed the external environment of polyvinyl alcohol of Central Branch of Sinopec Co., LTD., which including external factors of political and legal environment, economic environment, social environment, science and technology environment. And also used SWOT matrix to analysis the advantages, disadvantages, opportunities and threats of Central Branch of Sinopec Co., LTD...The thesis deeply analysis of the existing marketing strategy of the enterprise and pointed out the current problems. On the basis of the above, this paper raised4P combined marketing strategy of polyvinyl alcohol product, and puts forward system measures and control points of how to improve the core competitiveness of Central Branch of Sinopec Co., LTD.